a full service media buying
and planning agency
- Help you design an effective media plan
- Identify and target your consumer
- Negotiate competitive advertising rates
- Deliver cost effective media schedules
- Provide additional value for your investment
- Enhance your bottom line by reducing advertising costs and implementing superior strategies to increase sales
- Safeguard your investment
Kansas City, Missouri based bertoncinMEDIA provides customized media planning, buying and consulting services to ensure your message reaches its target audience while balancing quality and quantity, cost and effectiveness.
Prior to launching bertoncinMEDIA in 2009, I worked over 13 years in the media industry – my last corporate position as VP/Associate Director of Local Broadcast with Zenith Media, a leading media services agency in the United States, where I was responsible for 26 markets over a six-state region. Prior to that I was with Kansas City-based Bernstein-Rein Advertising.
During my career clients have included global automotive manufacturers, pharmaceuticals, telecommunications, restaurant chains, retail clothing companies, entertainment industry, education, a national sports tour, dry cleaning, and health and beauty – among others.
Campaigns have included Television/Cable, Radio, Sponsorships, Outdoor/Billboard, Website Development, Print/Magazines, Digital Media, and Direct-Mail.
I have been honored twice by Media-Mix of Kansas City as Buyer of the Year, nominated twice as Agency Director of the Year, and have also been nominated as Agency Planner of the Year. I am a graduate of Rockhurst University, and have been included in Who’s Who in Successful Professionals and Business.
what our clients say
“JoMarie is one of the most knowledgeable media professionals I’ve ever worked with. She stays totally up-to-date on what’s happening in the media business. Her clients always come first; yet she is always pleasant and reasonable to deal with. She is truly an asset for any client.”
Franci Massey, Senior Account Executive, Time Warner Cable Media Sales
“I highly recommend JoMarie Bertoncin. JoMarie is a very driven, well-rounded, and knowledgeable individual. She worked with me one-on-one on various occasions and I was always impressed with her breadth of media knowledge and confident nature. I worked with JoMarie in a variety of capacities and she never failed to amaze me with her overall efficiency, strong organization skills, attention to detail, and ability to work with others. JoMarie was also very well-liked by the client and worked tenaciously to fulfill their various media requests.”
Account Executive, Saatchi & Saatchi
“JoMarie is an incredibly hard worker. Great problem-solver. Her accuracy and attention to detail is exemplary. Terrific people skills.”
Bob Ehler, V.P./Director of Media Acquisition, Bernstein-Rein
“JoMarie is smart, insightful and energetic. Working with her over eight years, I observed her as a successful leader in a challenging work environment. She is a creative problem solver and always keeps her goals in sight.”
Vicki Capalbo, Regional Operations Director, Zenith Media
“I have worked with JoMarie for quite a few years and without hesitation I can say that she is at the very top of all Media Buyers that I have worked with in my 25 years in the broadcasting business. JoMarie has a combination of skills that is very hard to find. She is a tough negotiator but always fair. Because she is fair and professional, she is also universally liked and respected. Someone is going to get very lucky when they hire JoMarie because she is a fabulous person and a talented employee!
John McKenna, General Sales Manager, KSHB-TV
“JoMarie Bertoncin exceeds expectations by over-delivering in impressions and added value in general. It is obvious that she is well-respected and liked by all the media outlets in the Kansas City market as JoMarie nimbly navigates the market with the ease and negotiates amazing trades on our behalf. She is 2 steps ahead, extremely analytical, a true pleasure to work with, and always updates/recaps in easy to digest reports. It is not difficult to see why she has received the accolades she has and I wouldn’t want to have in event in Kansas City without her assistance.”
Yulin Olliver, Marketing Manager
Street League Skateboarding
– created by Rob Dyrdek
“JoMarie was a pleasure to work with! She was always thinking out of the box to come up with innovative ideas for her clients. Her attention to detail was unmatched and has continued throughout the years. She always thought of the marketing dollars she was working with as her money and how she would best spend them, making her a true marketer. Top qualities: Positive Attitude, Attention to Detail, Results Focus, Expert in her field”
Nicole Conrick, Partner, Managing Director Media Services, VML
“JoMarie is a true leader. She led her Kansas City team through countless challenges and time crunch projects, keeping them on task and on time. JoMarie contributed a lot not only to the productivity and morale of her own office, but to the overall company as well. She has a ton of experience, and I always benefitted by consulting her. She has been recognized by her industry as a star, and has been praised by the clients she works for.”
Robert Lydon, VP Account Manager,